Are Tire Dealers Embracing AI? Tireweb's Carson Cornelius in Modern Tire Dealer

Modern Tire Dealer recently asked Tireweb general manager Carson Cornelius how independent tire dealers are approaching AI. His answer is that we're early, but past the point of treating it as a novelty.

"We're seeing AI used in narrow, practical ways, such as answering customer questions, capturing leads, summarizing information, generating marketing content and automating repetitive tasks."

He sees the clearest value in customer communication. AI phone and chat agents can pick up missed calls, answer common questions and handle after-hours inquiries, including dispatch for fleet service calls. His advice to dealers who are on the fence:

"Pick one problem - like missed calls or after-hours inquiries - and try a tool against it for 60 days. Read the transcripts, check the results and decide based on what you see."

Read the full interview on Modern Tire Dealer

Originally published by Modern Tire Dealer on October 23, 2026.