Author

Matthew Walker

Chief Executive Officer, Tireweb

Matthew Walker is the CEO of Tireweb, where he works with tire businesses around the world to help them operate more efficiently and serve customers better through technology. Having spent much of his career at the intersection of tires, automotive retail, and software, Matthew enjoys exploring new ideas, industry trends, and practical ways businesses can embrace change. His articles focus on the real-world challenges facing the tire industry and the opportunities technology creates for future growth.

Product Updates

Why We Built a Marketing Division

Tireweb CEO Matthew Walker on the two problems that kept showing up in dealer conversations, and why the answer was building marketing into the platform instead of pointing dealers to another agency.

Matthew Walker August 18, 2026 3 min read