SEMA 2026 Wrap-Up: A Great Week in Las Vegas, and What Comes Next
SEMA 2026 wraps up today, and I want to start with a thank you. To everyone who stopped by booth 41083 in the South Hall this week, booked a meeting, or just came over to say hello: thank you. It was a great show for the Tireweb team.
Photo: Billy Parkinson
SEMA 2026 wraps up today, and I want to start with a thank you. To everyone who stopped by booth 41083 in the South Hall this week, booked a meeting, or just came over to say hello: thank you. It was a great show for the Tireweb team.
We spent four days meeting with existing customers, talking with dealers and distributors who are new to Tireweb, and sitting down with potential partners. Those conversations are the reason we come to SEMA, and this year they were some of the best we've had.
Matthew Walker, CEO, Tireweb, discussing AI in the tire industry at SEMA. Photo: Billy Parkinson
What people wanted to talk about
There was a lot of interest across the whole product line. A few themes came up again and again.
Wholesale. Distributors wanted to talk about getting their inventory and pricing in front of more dealers, and making B2B ordering simpler for their customers. If that is you, our wholesale platform is a good place to start.
Retail. Dealers asked how to turn more website visitors into booked appointments and orders. Many of the questions were practical: fitment, live inventory, pricing and a checkout that works on a phone, whether that's on a full retail site or through Tiresearch on a site they already have. Tiresearch is drop-in tire shopping: vehicle search, live pricing, install booking and checkout, without a rebuild.
Marketing, particularly AI readiness. We launched Tireweb Marketing ahead of the show, and it drew a lot of attention. The question I heard most was some version of "How do I make sure my business shows up when customers ask an AI assistant where to buy tires?" That is exactly what AI search readiness is about, and it is included as standard. I wrote more about the thinking behind it in why we built Tireweb Marketing.
AI agents. This one came up in almost every meeting. AI agents are already browsing catalogs, making inquiries and buying tires on Tireweb-powered dealer sites. Dealers wanted to know what that means for them and whether their own site is ready. I covered it in detail in AI agents are already buying tires, and if you're wondering where the industry stands, are tire dealers embracing AI? is worth a read too.
Featured in Modern Tire Dealer
We were also glad to see Tireweb Marketing covered by Modern Tire Dealer during the show. Their article, SEMA Show: Tireweb Debuts Marketing Platform, describes Tireweb Marketing as a "managed marketing division serving independent tire dealers and regional chains across the United States and Canada." It walks through the essentials package, which includes Google Business Profile management, local SEO, directory cleanup, keyword research, review monitoring and AI search readiness, along with the optional advertising package for managed Google and Meta campaigns. It also notes that the platform "connects marketing activity with dealers' websites and customer inquiries, bringing calls, quote requests, appointments and orders into a single monthly performance report."
The market is changing, and we're ready
The way people find and buy tires is changing again. Customers search differently, they ask AI assistants for recommendations, and more and more often software is doing part of the shopping for them. The dealers and distributors who do well will be the ones whose information is accurate, easy to find and easy to act on.
That has always been the job at Tireweb. We connect 440+ brands and more than 30,000 dealers, and everything we showed at SEMA this year is built around helping our customers win as the market shifts. Wholesale, retail, marketing and AI readiness all work best together, and that is where we're putting our focus.
Didn't make it to SEMA?
No problem. If you missed us in Las Vegas, or we didn't get enough time together at the booth, we'd still love to talk. Get in touch with our team and we'll set up a time that works for you.
Thanks again to everyone who made this week such a good one. See you next year.
Matthew Walker
CEO, Tireweb
Matthew Walker
Chief Executive Officer, Tireweb
Matthew Walker is the CEO of Tireweb, where he works with tire businesses around the world to help them operate more efficiently and serve customers better through technology. Having spent much of his career at the intersection of tires, automotive retail, and software, Matthew enjoys exploring new ideas, industry trends, and practical ways businesses can embrace change. His articles focus on the real-world challenges facing the tire industry and the opportunities technology creates for future growth.
